Me, myself and I
Culture shapes
Brands and not
the other way around.
I develop design systems, campaigns, and visual identities for brands, projects, and initiatives that operate within cultural, social, and institutional contexts.
My work exists at the intersection of strategy and lived experience, craft and concept, subculture and public communication.
Art Direction
Graphic Design · Desktop publishing · Campaign Development · Problem solving · Project management
10+ years of professional experience in my current field
with autodidactic learning and working in different branches and backgrounds
Work across culture,
gastronomy, craft, education, and progressive organizations
Design
is not a service. It
is
a form of
responsibility.
Born in 1985, I grew up influenced by American military presence in Germany, urban subcultures, and hands-on craftsmanship.
My approach to design is not rooted in trend-driven processes, but in lived environments: kitchens, streets, music scenes, night work, and workshops.
My professional background spans graphic design, media design, and art direction, alongside practical work as a cook, retail worker, and practitioner within tattoo and public-space contexts.
This combination of cultural proximity and professional practice continues to shape my work.
I understand brands not as products, but as cultural agents.
I am interested in design that takes a position.
In systems rather than surfaces.
In clarity rather than spectacle.
WORKING PRINCIPLES
Concept before style
Position before visibility
Culture before commerce
Design as a social and cultural practice
I do not design for target audiences.
I design for people situated in real social and cultural contexts.
SAMPLES
CASE 01 –
Urban community catering
STEW – Kitchen & Commons
CASE 02 –
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CASE 03 –
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CASE 04 –
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CASE 05 –
Urban community catering
STEW – Kitchen & Commons